We make complex things simple in the sports industry
Livestream production, sports management and consulting
About us
Holly Bugs is an international sports live production company that helps developing leagues and federations reach TV-grade broadcast quality — fast and on internet-level budgets. We combine hands-on production, event management and revenue-focused consulting to grow media audiences and drive up media-rights value.
Services
We provide a full range of production, sports management and cosulting services to elevate your sports events and broadcasts. Our expertise lies at the intersection of TV and digital production, ensuring high-quality, innovative, and efficient solutions for federations, leagues, clubs, TV and media companies, streaming platforms, betting operators.
Sports management
End-to-end event and league operations
Sports regulations and documentation
TV studio / OB-van / control-room design
Outsourced production management
Sports regulations and documentation
TV studio / OB-van / control-room design
Outsourced production management
Production
Live and offline match coverage
Restreaming and multi-platform distribution
On-air TV graphics and data overlays
Centralised or remote production hubs
Restreaming and multi-platform distribution
On-air TV graphics and data overlays
Centralised or remote production hubs
Consulting
Event concept and revenue strategy
Infrastructure audits and upgrade road-maps
Market entry and media-rights optimisation
Infrastructure audits and upgrade road-maps
Market entry and media-rights optimisation
Venue audits
Technical compliance checks, camera-plan design, connectivity tests, lighting and video referee readiness report — delivered as a turnkey upgrade blueprint
Video referee systems
Cost-effective replay and review solution: modular hardware, workflow design, referee training, and basic protocol alignment — scalable to full VAR and other systems when budgets and regulations allow
Broadcast graphics
Simple, plug-and-play on-air graphics: either a custom look crafted by our designers or a default template set. We can also adapt a graphics supplied package. All assets are delivered “ready to air,” with quick-start guides for operators
Strategic Partnership
Holly Bugs turns emerging-market broadcasts into TV-grade products. We can put a pilot on air within weeks, scale without heavy capex, grow local talent, and keep advancing affordable production tech so your media rights continue to rise in value.
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Increased media value and commercial growth
We enhance livestream quality, expand distribution channels and package your content for sponsors, so media rights, sponsorship deals and long-term revenues keep climbing. -
Scalable, cost-efficient production
Pilot a four-camera setup within weeks, then phase in extra cameras, remote hubs or graphics as budgets allow — delivering TV-grade output while keeping CAPEX lean. -
Proven multi-sport expertise
Football, futsal, rugby, volleyball, hockey and more — our crews know the rules, pacing and audience expectations of each team sport, ensuring the right camera plans and storytelling. -
Local crew building and workflow optimisation
We recruit and train on-site talent, streamline processes and hand over a 90 % local workforce by the end of season one, leaving you with a self-reliant production unit. -
Stakeholder-focused approach
Our workflows align the needs of leagues, federations, sports ministries, media companies, streaming platforms and betting operators, creating a product that delivers value across the entire ecosystem.